Rebuilding my consciousness to make a profitable business

Preparing for the interviews and all

Let me tell you what I’d been doing for this long time.

I tried to figure out which idea to pursue. After I gathered a lot of information on language learning I moved to online video editing. And here it was a total disaster. I couldn’t only find people who desperately need an online video editor of any kind, it was clear to me that any new tool will just the same commodity.

And it’s usually okay. We all don’t produce any revolutionary but to win the fight, or at least bite your piece of the pie, you need something. I can formulate that “something” as “your personal vision”. I believe I had it when I started working on a prototype of video editor but I totally lost it now. I think it happened at the moment I found a couple of competitors whose products looked too much like mine. I felt frustrated and super-silly. I didn’t have an answer for the epic question “How are you differentiate from other products?”

Of course, this question will arise for any product.

What has been will be again, what has been done will be done again; there is nothing new under the sun.

Teacher, son of David, king in Jerusalem

But this time I want to come from other end.

I want to start from a problem, not from my own vision. I still have it but I admit the potential users may know more and their real needs may be different from what I think.

I will tell you in the next post how I’m preparing for users’ interviews, which references I use for it.

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